We are living in a world which is plagued with a paradox of choice. In a world of cut throat competition and manipulation, to win over customers, loyalty is hard to create and maintain. In such an environment, a person with an outward mindset thinks of what needs to be done differently in order to create loyalty amongst customers. 

What is it that makes some companies, some teams, some individuals more successful and pioneering, than others? We explore crucial ingredients which often get overlooked or minimized in our race to be on the top. 

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